TOC: Intl Mar Rev
Introduction
International Marketing Review, 24(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Understanding international branding: defining the domain and reviewing the literature
–Jeryl Whitelock, Fernando Fastoso [] []
Global branding, country of origin and expertise: An experimental evaluation
–Anthony Pecotich, Steven Ward [] []
An investigation of global versus local online branding
–Jamie Murphy, Arno Scharl [] []
Global brand communities across borders: the Warhammer case
–Bernard Cova, Stefano Pace, David J. Park [] []
How cultural differences in uncertainty avoidance affect product perceptions
–Julie Anne Lee, Ellen Garbarino, Dawn Lerman [] []
Revitalising suffering multinational brands: an empirical study
–Melanie Andrews, Daekwan Kim [] []