TOC: Psych & Mar
Introduction
Psychology and Marketing, 24(7)
 : : : TOC
: : journals |
Relevant ARCategory: |
July, 2007
Contrasting ?complainers? with ?non-complainers? on attitude toward complaining, propensity to complain, and key personality characteristics: A nomological look
–Kelli Bodey, Debra Grace [] []
Adverse influence of brand commitment on consideration of and preference for competing brands
–Kalpesh Kaushik Desai, Sekar Raju [] []
Understanding two-sided persuasion: An empirical assessment of theoretical approaches
–Martin Eisend [] []
Integrating technology readiness into technology acceptance: The TRAM model
–Chien-Hsin Lin, Hsin-Yu Shih, Peter J. Sher [] []