TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 15(2/3)
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: : journals |
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2007
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
Engendering a market orientation: exploring the invisible role of leaders’ personal values
–Yuhui Gao; Frank Bradley [] []
The role of resources in achieving target competitive positions
–Samaa Taher Attia; Graham Hooley [] []
Within-country ethnic differences and product positioning: a comparison of the perceptions of two British sub-cultures
–Asha Pankhania; Nick Lee; Graham Hooley [] []
Gaining and losing market share and returns: a competitive dynamics model
–Scott David Williams [] []
The contribution of intangible assets and expenditures to shareholder value
–Richard A. Heiens; Robert T. Leach; Leanne C. Mcgrath [] []
The impact of resource-strategy correspondence on marketing performance—financial performance tradeoffs
–Olivier Furrer; Maria Tereza Alexandre; D. Sudharshan [] []
Framing the problematic relationship between the marketing and operations functions
–Niall Piercy [] []
Key account planning: benefits, barriers and best practice
–Lynette Ryals; Beth Rogers [] []
A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers
–Eleri R. Thorpe; Robert E. Morgan [] []
On e-banking adoption: from banker perception to customer reality
–Mark Durkin; Aodheen O’Donnell; Gwyneth Mullholland; Joseph Crowe [] []
Sustainable tourism marketing at a World Heritage site
–Audrey Gilmore; David Carson; Mário Ascenção [] []