TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 16(3)
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Relevant ARCategory: |
Brand and product building: the case of the Cyprus wine industry
–Demetris Vrontis, Ioanna Papasolomou [] []
Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand
–Morven G. McEachern, Monika J.A. Schröder, Joyce Willock, Jeryl Whitelock, Roger Mason [] []
The impact of program brands on consumer evaluations of television and radio broadcaster brands
–Peter Drinkwater, Mark Uncles [] []
Family as a source of consumer-based brand equity
–R. Bravo Gil, E. Fraj Andrés, E. Martínez Salinas [] []
Price endings and consumer segmentation
–Christine Harris, Jeffery Bray [] []
High-low context cultures and price-ending practices
–Adam Nguyen, Roger M. Heeler, Zinaida Taran [] []