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TOC: J Fin Serv Mar

Introduction

Journal of Financial Services Marketing, 11(3)

 : : : TOC

: : journals

 

Relevant ARCategory:  


February, 2007

Generations X and Y’s internet banking usage in Australia
Joo-Gim Heaney [] []

Mutual fund performance and fund prospectus clarity
James Philpot and Don T Johnson [] []

Customer retention measurement in the UAE banking sector
Norizan Mohd Kassim and Nizar Souiden [] []

Switching customers from branches to internet: A credit union’s journey
Srinivasa Katuri and Monica Lam [] []

Brand portfolio options for the UK retail banks
Greg Harris [] []

An analysis of financial services brand marks
Darryl W Miller, Jacque E Foust and Ozcan Kilic [] []

Practice Paper

Bundling in banking – A powerful strategy to increase profits
Martin Koderisch, Georg Wuebker, Jens Baumgarten and Jonathan Baillie [] []