TOC: J Fin Serv Mar
Introduction
Journal of Financial Services Marketing, 11(3)
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Relevant ARCategory: |
February, 2007
Generations X and Y’s internet banking usage in Australia
–Joo-Gim Heaney [] []
Mutual fund performance and fund prospectus clarity
–James Philpot and Don T Johnson [] []
Customer retention measurement in the UAE banking sector
–Norizan Mohd Kassim and Nizar Souiden [] []
Switching customers from branches to internet: A credit union’s journey
–Srinivasa Katuri and Monica Lam [] []
Brand portfolio options for the UK retail banks
–Greg Harris [] []
An analysis of financial services brand marks
–Darryl W Miller, Jacque E Foust and Ozcan Kilic [] []
Practice Paper
Bundling in banking – A powerful strategy to increase profits
–Martin Koderisch, Georg Wuebker, Jens Baumgarten and Jonathan Baillie [] []
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