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TOC: Intl J Bank Mar

Introduction

International Journal of Bank Marketing, 25(4)

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Relevant ARCategory:  


An exploratory study of negative option marketing: good, bad or ugly?
Jane W. Licata, C.W. Von Bergen [] []

The adoption and usage of credit cards by urban-affluent consumers in China
Steve Worthington, David Stewart, Xiongwen Lu [] []

Relational benefits and customer satisfaction in retail banking
Arturo Molina, David Martín-Consuegra, Águeda Esteban [] []

Music, scent and time preferences for waiting lines
John McDonnell [] []