TOC: European J Mar
Introduction
European Journal of Marketing, 41(5/6)
 : : : TOC
: : journals |
Relevant ARCategory: |
What is personalization? A conceptual framework
–Jari Vesanen [] []
Research designs and scientific identity in marketing journals: review and evaluation
–Göran Svensson, Greg Wood [] []
The paradox of customer education: Customer expertise and loyalty in the financial services industry
–Simon J. Bell, Andreas B. Eisingerich [] []
Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory
–Lisa Watson, Mark T. Spence [] []
Online behavioural intentions: an empirical investigation of antecedents and moderators
–Mark M.H. Goode, Lloyd C. Harris [] []
Where does the logistic regression analysis stand in marketing literature?: A comparison of the market positioning of prominent marketing journals
–Serkan Akinci, Erdener Kaynak, Eda Atilgan, Safak Aksoy [] []
Market orientation processes in retailing: a cross-national study
–Ulf Elg [] []
Order and scale of market entry, firm resources, and performance
–Javier Rodríguez-Pinto, Jesús Gutiérrez-Cillán, Ana I. Rodríguez-Escudero [] []
“Miles ahead” – using jazz to investigate improvisation and market orientation
–Noel Dennis, Michael Macaulay [] []
Impression management tactics and affective context: influence on sales performance appraisal
–Belén Bande Vilela, José Antonio Varela González, Pilar Fernández Ferrín, M Luisa del Río Araújo [] []
Gendered perceptions of experiential value in using web-based retail channels
–Lynda Andrews, Geoffrey Kiel, Judy Drennan, Maree V. Boyle, Jay Weerawardena [] []
In pursuit of the “ideal approach” to successful marketing strategy implementation
–Eleri R. Thorpe, Robert E. Morgan [] []
Interfunctional trust as a determining factor of a new product performance
–Nuria García Rodríguez, M José Sanzo Pérez, Juan A. Trespalacios Gutiérrez [] []
Making sense of market segmentation: a fashion retailing case
–Lee Quinn, Tony Hines, David Bennison [] []