Revisit: J Acad Mar Sci
Introduction
Two articles were omitted from last week's posting of Journal of the Academy of Marketing Science, 35(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Customer-based corporate reputation of a service firm: scale development and validation
–Gianfranco Walsh and Sharon E. Beatty [] []
SERVCON: development and validation of a multidimensional service convenience scale
–Kathleen Seiders, Glenn B. Voss, Andrea L. Godfrey and Dhruv Grewal [] []