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TechSIG Members and Friends,

The Technology & Innovation SIG (TechSIG) of the ÂÜÀòÉç¹ÙÍø announces and invites submissions for the annual “TechSIG Best Dissertation Proposal Award.” Award winners will be announced at the conference in Washington, DC in August, 2007. Details for the award are provided below. Please feel free to forward this email and attachment to other faculty and students that you believe would have an interest in submitting for the award. Please note that the deadline is June 29, 2007

Thank you for your participation in and help with this important program of TechSIG. As always, should you need additional information don’t hesitate to contact me. Hope to see you at the ÂÜÀòÉç¹ÙÍø in August.

Best wishes for a productive and enjoyable summer,

Manjit

Manjit S. Yadav
Chair, TechSIG
Mays Business School
Texas A&M University
4112 TAMU
College Station, TX 77843-4112
E-mail: yadav@tamu.edu
Phone: (979) 845-5884

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ÂÜÀòÉç¹ÙÍø Technology & Innovation Special Interest
Group (TechSIG) Award Programs

The “Technology & Marketing SIG Best Dissertation Award” is presented annually to the author of the most promising dissertation proposal within the following topical domains served by TechSIG (additional details on next page):

• The Impact of Technology on Marketing
• Marketing Technology-based Products and Services
• Development of Technology-/Knowledge-based Products and Services

• Candidates for a TechSIG Award do not have to be a member of TechSIG or the ÂÜÀòÉç¹ÙÍø to be eligible or to win.
• Candidates from both U.S. and non-U.S. Ph.D. programs are encouraged to submit proposals. TechSIG desires to be globally oriented.
• To avoid any conflict of interest, a member of the TechSIG Award Committee will not participate in the evaluation and selection process for the Most Promising Dissertation Proposal Award if any student from that member’s university submits an entry to the competition.

Entries into the Dissertation competition must be submitted to the chair of TechSIG’s Award committee by June 29, 2007. Electronic submissions are preferred (PDF file — 1^st choice; Microsoft Word — 2^nd choice). Winners will be announced at ÂÜÀòÉç¹ÙÍø Summer Educators’ Conference. Please submit proposals to:

College Station, TX 77843-4112

1) The Impact of Technology on Marketing. Including but not limited to topics examining the impact (or potential impact) of new technologies on: (a) Consumer behavior (i.e., decision making, search economies, comparison and evaluation processes, virtual shopping, relative influence of information gathered through new media technologies, etc.); (b) Business-to-consumer and business-to-business marketing (i.e., alliances, segmentation, interactive channels, relationship building, pricing on the web, e-commerce business models, measuring the effectiveness of new media, interactive communication strategies, legal and ethical issues related to interactive media, use of interactive media for marketing research and database marketing etc.).

2) Marketing Technology-based Products & Services. Including but not limited to topics related to the creation of new organizational forms and supply chains, launch and post launch strategies for high-tech or network-based products/services, dealing with uncertainties in rapidly evolving markets with rapidly evolving technologies, shortened product life cycles, fast market penetration strategies, sales forecasting, influencing technological standards in evolving industries, educating the market (consumers and channel members) on new technologies, market driving strategies, technological push strategies for high-tech products/services etc. Also encouraged are topics related to market research techniques for high-tech products and market forecasting for radical innovation.   

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