TOC: Mar Intel & Plan
Introduction
Marketing Intelligence & Planning, 25(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Marketing as warfare, revisited
–Toma? Kolar, Andrej Toporišic [] []
Academia marketing myopia and the cult of the PhD
–Clive R. Boddy [] []
Physics envy
–Alan Tapp [] []
Can theoretical knowledge and application yield competitive advantage?
–Kjell Grønhaug, Geir Grundvåg Ottesen [] []
The obstacles to marketing thinking
–Mark E. Hill, John McGinnis, Jane Cromartie [] []
Ethnocentricity in academic marketing journals: A study of authors, reviewers, editorial boards and editors
–Göran Svensson, Greg Wood [] []
What are the essential capabilities of marketers?: A comparative study of managers’, academics’ and students’ perceptions
–Brendan J. Gray, Geir Grundvåg Ottesen, Jim Bell, Cassandra Chapman, Jemma Whiten [] []