TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 17(1/2)
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Special Issue on Social Marketing: Advances in Research and Theory
Guest Editors Debra Basil and Walter W. Wymer Jr
Foreword
–Debra Z. Basil []
The World Anti-Doping Agency: The Role of Social Marketing
–Norm O’Reilly, Judith Madill [] []
From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing
–Judith Madill, Frances Abele [] []
North Carolina’s Social Marketing Matrix Team: Using Social Marketing Concepts to Institutionalize Social Marketing Capacity in a State Health Department
–Mike Newton-Ward [] []
The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach
–Gonzalo Díaz Meneses, Asunción Beerli Palacio [] []
The Internet in Social Marketing Research
–Julian de Meyrick [] []
Transport Behavior: A Role for Social Marketing
–Enda McGovern [] []
A Typology of Charity Support Behaviors: Toward a Holistic View of Helping
–John Peloza, Derek N. Hassay [] []