TOC: J Mar Man
Introduction
Journal of Marketing Management, 23(3/4)
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April, 2007
Editorial
–Hart, Susan []
Analysing ‘theory networks’: identifying the pivotal theories in marketing and their characteristics
–van der Merwe, Rian; Berthon, Pierre; Pitt, Leyland; Barnes, Bradley [] []
Morality and consumption: towards a multidisciplinary perspective
–Caruana, Robert [] []
Market orientation and internet-related cognitions: inside the minds of small business managers
–Celuch, Kevin; Green, Anna M.; Saxby, Carl; Ehlen, Craig [] []
The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients
–Frow, Penelope [] []
The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories
–Romaniuk, Jenni; Gaillard, Elise [] []
Explaining behavioural intentions toward co-branded products
–Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter [] []
Consumer attitudes toward marketing strategies over the adult life span
–Simpson, Penny M.; Licata, Jane W. [] []
Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format
–Jaakkola, Elina; Renko, Maija [] []
A grounded theory of doctors’ information search behaviour. Implications for information provision, pharmaceutical market entry and development
–Black, Iain; Tagg, Stephen [] []
Pioneering advantage and product-country image: evidence from an exploratory study in China
–Gao, Hongzhi; Knight, John [] []