TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 7(2)
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Special Issue on Mobile Advertising Issues and Challenges
Note From Guest Editor
–Shintaro Okazaki [] []
Attitude toward Location-based Advertising
–Gordon C. Bruner II & Anand Kumar [] []
Determinants of Effective SMS Advertising: An Experimental Study
–Dimitris Drossos, George M. Giaglis, George Lekakos, Flora Kokkinaki, & Maria G. Stavraki [] []
Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising
–Ramaprasad Unni & Robert Harmon [] []
An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising
–Marko Merisavo, Sami Kajalo, Heikki Karjaluoto, Ville Virtanen, Sami Salmenkivi, Mika Raulas, & Matti Leppäniemi [] []
Perceptions and Recall of Advertising Content Presented on Mobile Handled Devices
–Suzanne Altobello Nasco & Gordon C. Bruner II [] []