TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 24(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Is there a strategy behind buying advertising time and space?
–Herbert Jack Rotfeld [] []
An investigation of the new generic consumer
–Ram Herstein, Sigal Tifferet [] []
Globalization, expectations model of economic nationalism, and consumer behavior
–Syed H. Akhter [] []
Teen perceptions of disclosure in buzz marketing
–Roshan D. Ahuja, Tara Anne Michels, Mary Mazzei Walker, Mike Weissbuch [] []
“GROw”ing up: tweenagers’ involvement in family decision making
–Julie Tinson, Clive Nancarrow [] []
The effects of risk disclosure and ad involvement on consumers in DTC advertising
–Constantina Kavadas, Lea Prevel Katsanis, Jordan LeBel [] []
South Africa poised to become a loyalty marketing gem
–Deon Olivier [] []