TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 35(2)
 : : : TOC
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June, 2007
Measuring and maximizing customer equity: a critical analysis
–V. Kumar, Morris George [] []
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
–Stephen J. Carson, Robert D. Jewell, Christopher Joiner [] []
Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory
–Myung-Soo Jo [] []
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
–Monika Kukar-Kinney, Dhruv Grewal [] []
The negative effect of policy restrictions on consumers? post-purchase reactions to price-matching guarantees
–Hooman Estelami, Dhruv Grewal, Anne L. Roggeveen [] []
The ad creativity cube: conceptualization and initial validation
–Swee Hoon Ang, Yih Hwai Lee, Siew Meng Leong [] []
The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
–Florian v. Wangenheim, Tomás Bayón [] []
Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting
–Dhruv Grewal, Gopalkrishnan R. Iyer, Jerry Gotlieb, Michael Levy [] []
Utilization of new technologies: organizational adaptation to business environments
–Namwoon Kim, Jae H. Pae [] []
Managerial, organizational, and external drivers of sales effectiveness in export market ventures
–Evangelia Katsikea, Marios Theodosiou, Robert E. Morgan [] []
Institutionalization of ethics and its consequences: a survey of marketing professionals
–Anusorn Singhapakdi, Scott J. Vitell [] []
Life course perspectives on consumer behavior
–George P. Moschis [] []