TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 24(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
June, 2007
Drivers of consumer acceptance of new packaged goods: An investigation across products and countries
–Katrijn Gielens and Jan-Benedict E.M. Steenkamp [] []
Consumer confidence in Europe: United in diversity?
–Aurélie Lemmens, Christophe Croux and Marnik G. Dekimpe [] []
Multichannel customer management: Understanding the research-shopper phenomenon
–Peter C. Verhoef, Scott A. Neslin and Björn Vroomen [] []
Empirical generalizability of consumer evaluations of brand extensions
–Franziska Völckner and Henrik Sattler [] []
Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology
–Françoise Simon and Jean-Claude Usunier [] []
The relative incidence of positive and negative word of mouth: A multi-category study
–Robert East, Kathy Hammond and Malcolm Wright [] []