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Tech, Hospitality and Leisure Marketing

Introduction

How Technology is Re-shaping the Marketing of Hospitality and Travel Services: Implications for Customers and Marketers", a special issue of J of Hospitality and Leisure Marketing, Edited by Srikanth Beldona; Abstract deadline 10 Jun 2007

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JOURNAL OF HOSPITALITY AND LEISURE MARKETING

Special Issue

How Technology is Re-shaping the Marketing of Hospitality and Travel Services: Implications for Customers and Marketers"

Purpose and Scope:

The role of technology as outlined in the services marketing pyramid is integral to the marketing function. The onset of new technologies, enhancements in existing ones and gradual decline of older has forced greater challenges for marketers and consumers alike. However, in context to the above, the focus of research is more skewed towards information and communication technologies. This is understandable because of advancements in computing applications, related hardware and the onset of the Internet over the last two decades at large. But, technology is a much broader term with applicability across many other areas such as fabrics, furnishings, construction, design, electrical etc. The purpose of this issue is to address this wider context of technology and build on the knowledge base that directly impacts the marketing of hospitality and travel services.

Potential topics may include but are not limited to

  • Technology in New Product Development: Guest Rooms, Lobbies, Interior Design etc.
  • Relationship Development and Retention: CRM, Email Marketing, Personalization etc.
  • Word of Mouth: Social Web, Consumer Generated Media etc.
  • Service Augmentation: Kiosks, Biometrics, RFID etc.
  • Multi-Channel Marketing: Mobile Internet, GPS, Location Aware Marketing etc.
  • Consumer Behavior: Technology Enabled Consumers, Adoption Theory etc.
  • Virtual Servicescapes: Websites, Rich Media, etc.
  • Integrated Marketing Communications: Internet advertising etc.
  • Online Distribution: System Interoperability, Channel Management, Revenue Optimization etc.
  • Technology and Law: Trademarks, Copyright, Brand Protection etc.
  • Cross-Cultural differences in Technology Leverage and Use

Articles may be conceptual or empirical, and may employ traditional or innovative research methods that address the issues specific to technology in the marketing of hospitality and travel services. Submissions will be refereed on a double blind review basis and will be judged based on the quality of contribution towards the literature as well as their application value for industry professionals.

Guidelines for Submission

Interested authors should email an abstract of not more than 250 words that highlights the key points of the proposed paper to the Guest Editor (see details below), not later than June 10th , 2007. This should include the background, purpose of the study, research questions and the study’s potential implications. Completed papers are due for review by September 30th, 2007. Estimated publication date is between Summer 2008 – Spring 2009.

Guest Editor

Dr. Srikanth Beldona
Department of Hotel, Restaurant and Institutional Management
University of Delaware
Ph: 1-302-831-6192beldona@udel.edu
Email: beldona@udel.edu
Fax: 1-302-831-6395