TOC: Mar Letters
Introduction
Marketing Letters, 18(1/2)
 : : : TOC
: : journals |
Relevant ARCategory: |
June, 2007
The positive and negative effects of inventory on category purchase: An empirical analysis
–David R. Bell, Yasemin Boztu? [] []
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
–Martin Schreier, Stefan Oberhauser, Reinhard Prügl [] []
Strategy and response to purchase intention questions
–Jayson L. Lusk, Leatta McLaughlin, Sara R. Jaeger [] []
Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience
–Óscar González-Benito, César A. Bustos-Reyes, Pablo A. Muñoz-Gallego [] []
Brand extension naming strategies: An exploratory study of the impact of brand traits
–Wilfried R. Vanhonacker [] []
On dynamic selection of households for direct marketing based on Markov chain models with memory
–Pieter W. Otter [] []
Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses
–Carolyn Bonifield, Catherine Cole [] []
The influence of TV viewing on consumers’ body images and related consumption behavior
–Martin Eisend, Jana Möller [] []
Shelf sequence and proximity effects on online grocery choices
–Els Breugelmans, Katia Campo, Els Gijsbrechts [] []