TOC: J Target, Measure and Analysis for Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 15(2)
 : : : TOC
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March, 2007
Editorial
–Jonathan Reynolds [] []
Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention
–Clare D’Souza, Mehdi Taghian and Rajiv Khosla [] []
An empirically based typology of intercollegiate athletic donors: High and low motivation scenarios
–Rodoula Tsiotsou [] []
Consumer demographics and geographics: Determinants of retail success for online auctions
–Gregory S Black [] []
How to evaluate campaign response – The relative contribution of data mining models and marketing execution
–Tom Breur [] []
Are satisfied long-term customers more profitable? Evidence from the telecommunication sector
–Chatura Ranaweera [] []
Consumers’ characteristics and brand choice behaviour: Loyalty and consumption
–Rodolfo Vazquez Casielles and Begona Alvarez Alvarez [] []