TOC: J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 26(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Spring, 2007
Journal of Public Policy & Marketing Scholarship: Changing the World One Article at a Time
–Ronald Paul Hill []
Introductory Comments to the Special Section on Public Policy and Marketing in the Face of Catastrophe
–John D Mittelstaedt []
Consumer Vulnerability as a Shared Experience: Tornado Recovery Process in Wright, Wyoming
–Stacey Menzel Baker, David M Hunt, Terri L Rittenburg [] []
Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina
–Deirdre T Guion, Debra L Scammon, Aberdeen Leila Borders [] []
Risk, Trade, Recovery, and the Consideration of Real Options: The Imperative Coordination of Policy, Marketing, and Finance in the Wake of Catastrophe
–Mark R Manfredo, Clifford J Shultz [] []
No Pet Left Behind: Accommodating Pets in Emergency Planning
–Hillary A Leonard, Debra L Scammon [] []
After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors
–Jill G Klein, Laura Huang [] []
How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents
–Andrea H Tangari, Scot Burton, J. Craig Andrews, Richard G Netemeyer [] []
Effects of Changing Public Policies of Cultural Protectionism on Sources of Cultural Identity and Consumer Information
–Bruce A Huhmann, Najam U Saqib [] []
How Reference Pricing for Pharmaceuticals Can Increase Generic Share of Market: The Slovenian Experience
–Klement Podnar, Bojan Molj, Urs?a Golob [] []
The Impact of the Moseley Decision on Trademark Dilution Law
–Robert C Bird [] []
The Backdoor to Overconsumption: The Effect of Associating “Low-Fat” Food with Health References
–Kelly Geyskens, Mario Pandelaere, Siegfried Dewitte, Luk Warlop [] []
A Comment on Selected Wilkie and Moore-Inspired Commentaries in “The Sages Speak”
–John F Gaski [] []
Continuing Challenges to Scholarly Research in Marketing
–William L Wilkie [] []
Five Phases in a Personal Journey Through the Troubled Waters of Academic Values in a World of Business: Where’s the Beef?
–Morris B Holbrook [] []
Further Movement Toward Insight and Relevance
–Leigh McAlister [] []
Raising Marketing’s Aspirations
–Jagdish N Sheth, Rajendra S Sisodia [] []
The Costs and Benefits of Do-Not-Call Regulations: A Comment on Beard and Abernethy’s “Consumer Prices and the Federal Trade Commission’s ‘Do-Not-Call’ Program”
–Keith B Anderson []
Costs and Benefits of the Federal Trade Commission’s Do-Not-Call Regulations: A Second Look and Reply to Anderson
–T. Randolph Beard, Avery M Abernethy []