TOC: J Cons Res
Introduction
Journal of Consumer Research, 34(1)
 : : : TOC
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Relevant ARCategory: |
June, 2007
On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects
–Klaus Wertenbroch, Dilip Soman, and Amitava Chattopadhyay [] []
Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
–Joseph R. Priester, Richard E. Petty, and Kiwan Park [] []
License to Sin: The Liberating Role of Reporting Expectations
–Gavan J. Fitzsimons, Joseph C. Nunes, and Patti Williams [] []
The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration
–Prashant Malaviya [] []
Dominated Consumer Acculturation: The Social Construction of Poor Migrant Women’s Consumer Identity Projects in a Turkish Squatter
–Tuba Ustuner and Douglas B. Holt [] []
For Better or For Worse? Valenced Comparative Frames and Regulatory Focus
–Shailendra Pratap Jain, Charles Lindsey, Nidhi Agrawal, and Durairaj Maheswaran [] []
The Influence of Chronic and Situational Self-Construal on Categorization
–Shailendra Pratap Jain, Kalpesh Kaushik Desai, and Huifang Mao [] []
Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice
–Kyle B. Murray and Gerald Haubl [] []
Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects
–Rui (Juliet) Zhu and Joan Meyers-Levy [] []
An Examination of Different Explanations for the Mere Exposure Effect
–Xiang Fang, Surendra Singh, and Rohini Ahluwalia [] []
Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice
–Katherine A. Burson [] []
Re-Inquiry
The Impact of the Internet on Consumers’ Use of Information Sources for Automobiles
–Brian T. Ratchford, Debabrata Talukdar, and Myung-Soo Lee [] []