TOC: Psych & Mar
Introduction
Psychology and Marketing, 24(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
June, 2007
Humor and ad memorability: On the contributions of humor expectancy, relevancy, and need for humor
–James J. Kellaris, Thomas W. Cline [] []
The mediating effect of satisfaction on consumers’ switching intention
–Carmen Antón, Carmen Camarero, Mirtha Carrero [] []
Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement
–Kawpong Polyorat, Dana L. Alden, Eugene S. Kim [] []
Customers’ values, beliefs on sustainable corporate performance, and buying behavior
–Christy M. Collins, Linda Steg, Martine A. S. Koning [] []