TOC: J Macromarketing
Introduction
Journal of Macromarketing, 27(2)
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June, 2007
From the Editor
–Clifford J. Shultz [] []
In This Special Issue On Marketing and Development
–Roger A. Dickinson [] []
Processual Learning, Environmental Pluralism, and Inherent Challenges of Managing a Socioeconomic Crisis: The Case of the Canadian Mad Cow Crisis
–Sylvain Charlebois and JoAnne Labrecque [] []
Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy
–Terrence H. Witkowski [] []
Here, There, and Everywhere: Place Branding and Gastronomical Globalization in a Macromarketing Perspective
–Soren Askegaard and Dannie Kjeldgaard [] []
Export Processing Zones in Development and International Marketing: An Integrative Review and Research Agenda
–Nicolas Papadopoulos and Shavin Malhotra [] []
Rising Markets and Failing Health: An Inquiry into Subaltern Health Care Consumption under Neoliberalism
–Rohit Varman and Ram Manohar Vikas [] []
The Consumption Experience–Something New, Something Old, Something Borrowed, Something Sold: Part 3
–Morris B. Holbrook [] []
Book Reviews
The Flight From Reality in the Human Sciences: Ian Shapiro Princeton, NJ: Princeton University Press, 2005
–John O’Shaughnessy [] []
Is the American Dream Killing You? How "the Market" Rules Our Lives: Paul Stiles New York: Collins, 2005
–Mark Peterson [] []
The Era of Choice: Edward Rosenthal Cambridge MA, MIT Press, 2005
–William H. Redmond [] []
A Twenty-First Century Guide To Aldersonian Marketing Thought: Ben Wooliscroft, Robert A. Tamilia, and Stanley J. Shapiro New York: Springer Science and Business Media, 2006
–Eric H. Shaw [] []
On Bullshit: Harry G. Frankfurt Princeton, NJ: Princeton University Press, 2005
–Robert Mittelstaedt [] []
Politics and Propaganda: Weapons of Mass Seduction: Nicholas Jackson O’Shaughnessy Ann Arbor: University of Michigan Press, 2005
–Phil Harris [] []
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