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TOC: J Macromarketing

Introduction

Journal of Macromarketing, 27(2)

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June, 2007

From the Editor
Clifford J. Shultz [] []

In This Special Issue On Marketing and Development
Roger A. Dickinson [] []

Processual Learning, Environmental Pluralism, and Inherent Challenges of Managing a Socioeconomic Crisis: The Case of the Canadian Mad Cow Crisis
Sylvain Charlebois and JoAnne Labrecque [] []

Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy
Terrence H. Witkowski [] []

Here, There, and Everywhere: Place Branding and Gastronomical Globalization in a Macromarketing Perspective
Soren Askegaard and Dannie Kjeldgaard [] []

Export Processing Zones in Development and International Marketing: An Integrative Review and Research Agenda
Nicolas Papadopoulos and Shavin Malhotra [] []

Rising Markets and Failing Health: An Inquiry into Subaltern Health Care Consumption under Neoliberalism
Rohit Varman and Ram Manohar Vikas [] []

The Consumption Experience–Something New, Something Old, Something Borrowed, Something Sold: Part 3
Morris B. Holbrook [] []

Book Reviews

The Flight From Reality in the Human Sciences: Ian Shapiro Princeton, NJ: Princeton University Press, 2005
John O’Shaughnessy [] []

Is the American Dream Killing You? How "the Market" Rules Our Lives: Paul Stiles New York: Collins, 2005
Mark Peterson [] []

The Era of Choice: Edward Rosenthal Cambridge MA, MIT Press, 2005
William H. Redmond [] []

A Twenty-First Century Guide To Aldersonian Marketing Thought: Ben Wooliscroft, Robert A. Tamilia, and Stanley J. Shapiro New York: Springer Science and Business Media, 2006
Eric H. Shaw [] []

On Bullshit: Harry G. Frankfurt Princeton, NJ: Princeton University Press, 2005
Robert Mittelstaedt [] []

Politics and Propaganda: Weapons of Mass Seduction: Nicholas Jackson O’Shaughnessy Ann Arbor: University of Michigan Press, 2005
Phil Harris [] []