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June, 2007

Consumer Personality and Individual Differences
Edited by Michael Bosnjak, Denis Bratko, Mirta Galesic and Tracy Tuten

Consumer personality and individual differences: Revitalizing a temporarily abandoned field
–Michael Bosnjak, Denis Bratko, Mirta Galesic and Tracy Tuten [] []

Toward a theory of motivation and personality with application to word-of-mouth communications
–John C. Mowen, Sojin Park and Alex Zablah [] []

Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach
–Michael Bosnjak, Mirta Galesic and Tracy Tuten [] []

The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
–Stephen R. McDaniel, Choonghoon Lim and Joseph E. Mahan III [] []

Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet
–Maureen E. Hupfer and Brian Detlor [] []

Brand personality and human personality: Findings from ratings of familiar Croatian brands
–Goran Milas and Boris Mlacic [] []

Brand relationship quality and its value for personal contact?
–Edith Smit, Fred Bronner and Maarten Tolboom [] []

You are what you wear: Brand personality influences on consumer impression formation
–Bob M. Fennis and Ad Th. H. Pruyn [] []

Should I stay or should I go? Mood congruity, self-monitoring and retail context preference
–Nancy M. Puccinelli, Rohit Deshpande and Alice M. Isen [] []

Nostalgia in post-socialist Russia: Exploring applications to advertising strategy?
–Susan L. Holak, Alexei V. Matveev and William J. Havlena [] []

Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression
–John A. McCarty and Manoj Hastak [] []