Brand Management
Introduction
Thought Leaders International Conference on Brand Management (and JBR special issue), Birmingham, England, 15-16 Apr 2008; Deadline 9 Nov 2007
 : : : Posting
: : call |
Related ARContent: |
CALL FOR PAPERS
Thought Leaders International Conference on Brand Management: in conjunction with a Special Edition of the Journal of Business Research
15-16th April 2008 The Birmingham Business School University of Birmingham, England
After 3 years of successfully running the respected Thought Leaders International Conference on Brand Management, the Centre for Research in Brand Marketing will be hosting the next conference from Tuesday 15 to Wednesday 16 April 2008. This will take place at the Birmingham Business School, University of Birmingham, England. An international steering committee is working to ensure a continuation of the tradition that leading thinkers from both the northern and southern hemispheres present refereed papers of a consistently high quality.
This international conference seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes. It also aims to narrow the gap between academia and commerce by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application.
Wally Olins, co-founder of agency Wolff Olins and Chairman of Saffron Brand Consultants will deliver the Keynote Address. Wally has had a significant impact globally on corporate branding and corporate identity and is renowned for his thought provoking insights. Parallel tracks of double blind refereed papers will enable authors to gain constructive comments about their papers. It is planned to have a workshop session where senior practitioners will engage with delegates to explore the application of branding theories
Papers on any aspect of brand management are invited. Information regarding the submission of papers and formatting instructions is available at . The deadline for papers is 9th November 2007. All papers will be refereed and authors will be notified in January 2008. A poster session will also be held during the conference. This will be particularly suitable for work-in-progress e.g. preliminary studies and doctoral research, and the deadline for this is also 9th November 2007.
Papers presented at the conference may be considered for a Special Edition of the Journal of Business Research. Authors will have the benefit of revising their papers after the conference, building on the feedback they receive and they might like to then submit their paper to a Special Edition of the Journal of Business Research devoted to the best papers from this conference.
An award of £200 will be given at the end of the conference for the most thought provoking paper.
Further details are available at . Questions regarding the conference should be addressed to the Conference Chair, Professor Leslie de Chernatony (please send email to: k.m.duffy@bham.ac.uk