ÂÜÀòÉç¹ÙÍø

: : : Posting : : call

Related ARContent:

---

Call for Papers

Journal of Business and Industrial Marketing

Special Issue on
Exhibition/Trade Show Marketing

Deadline for submission: October 15, 2007

Purpose of this special issue:

Trade shows, or exhibition marketing, provide multiple opportunities for information exchange between exhibitors and attendees. This information exchange may be formal, such as that experienced in technical product demonstrations; or informal, as that which occurs spontaneously among participants who strike up casual conversations while strolling the exhibition halls. Trade shows comprise a multi-billion dollar business; studies have shown that trade shows account for 10-25 percent of the business marketing communications budgets of U.S. firms, and almost twice that amount for U.K. firms. Despite these high investment levels, as well as the vast amounts of information acquired and disseminated at trade shows, academic research in this area has been spotty at best.

Consequently, this special issue, tentatively scheduled for publication by the end of 2008, seeks manuscripts that address problems related to exhibition marketing. Descriptive (conceptual or theoretical) and empirical (both quantitative and qualitative) papers are encouraged. Specific topics may include, but are not limited to:

• The domain and conceptual foundations of exhibition marketing
• Exhibition marketing scale development
• Exhibitor/Attendee objectives for participating in trade shows
• CRM issues (customer acquisition, customer retention) as they relate to exhibition marketing
• The impact of technology on exhibition marketing (including trading/auction websites, blogs, wireless technology)
• Social aspects of exhibition marketing, including WOM
• Financial implications and outcomes related to exhibition marketing
• Services and trade show marketing
• Sales and trade show marketing
• Exhibition marketing issues in a consumer context
• Exhibition marketing issues in a B2B context
• Exhibition marketing issues related to non-profit organizations
• Ethics and exhibition marketing
• Cultural differences that impact trade show marketing

The Journal of Business and Industrial Marketing is a publication that is widely read by both academics and practitioners; thus, all submitted papers should address implications for practitioners. Additionally, submitted papers must not have been published, accepted for publication, nor currently under review elsewhere. Other submission guidelines may be found on the JBIM home page, . Articles to be considered for this special issue will be subjected to a double-blind review; author’s name(s) should only appear on the cover page, along with the title, and the contact information (special note should be made of the primary contact when there are multiple authors).

Please send manuscripts and direct all questions to the JBIM Exhibition/Trade Show Marketing special issue editors:

Aberdeen Leila Borders
College of Business, Department of Marketing and Logistics
University of New Orleans
343 Kirschman Hall
2000 Lakeshore Drive
New Orleans, LA 70148-1566
Telephone: 504-280-6195
Fax: 504-280-5443
Email: aborders@uno.edu

Harriette Bettis-Outland
College of Business, Department of Marketing and Economics
University of West Florida
11000 University Parkway
Pensacola, FL 32514
Telephone: 850-474-2723
Fax: 850-474-3069
Email: hbettisoutland@uwf.edu

Thanks!

---