TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 16(2)
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Relevant ARCategory: |
Harnessing the power of consumer insight
–Dave Florin, Barry Callen, Mike Pratzel, Jeane Kropp [] []
British grocers’ brand extension in financial services
–Sylvie Laforet [] []
Branding strategy and consumer high-technology product
–Danilo Hamann, Robert L. Williams Jr, Maktoba Omar [] []
Customers’ willingness to purchase new store brands
–Stephan Zielke, Thomas Dobbelstein [] []
A process model of brand cocreation: brand management and research implications
–Emily Boyle [] []
Measuring reference price perceptions for new product categories: which measure is best?
–Ben Lowe, Frank Alpert [] []
Processing fluency versus novelty effects in deal perceptions
–Thomas Kramer, Hyeong Min Kim [] []
Building brand equity and share of heart at Nassau Valley Vineyards
–Dennis Pitta [] []
Universities sell their brands
–David L. Bunzel [] []