TOC: J Data Mar
Introduction
Journal of Database Marketing, 14(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Editorial
–John Ozimek []
Managing retention – Who does it well?
–Merlin Stone and Dak Liyanearachchi [] []
Database valuation: Putting a price on your prime asset
–David Reed [] []
A case study in the valuation of a database
–Kelvin King [] []
Churn management in the telecom industry of Pakistan: A comparative study of Ufone and Telenor
–Sadia Jahanzeb and Sidrah Jabeen [] []
Applying decision trees for value-based customer relations management: Predicting airline customers’ future values
–Giuliano Tirenni, Christian Kaiser and Andreas Herrmann [] []
Opinion Piece
The Shop
–Tim Phillips []
Legal Update
Specific performance of outsourcing contracts
–Ewan Nettleton and Andrew Hill []
Software Review
Self-service delivery and the growing roles of channels
–Shaun Doyle []