Virtual Communities in Travel and Tourism
Introduction
Special issue of the Journal on Information Technology & Tourism, edited by Dieter Merkl and Arno Scharl; Deadline 30 Sep 2007
: : : Posting
: : call
Call for Papers
VIRTUAL COMMUNITIES IN TRAVEL AND TOURISM
Special Issue, Journal on Information Technology & Tourism (IT&T)
(Full-Length Version of the Call)
We are currently witnessing a fundamental transition in the role of Internet users from mere consumers of information towards active providers of electronic content. The set of interactive Web technologies often referred to as the "Web 2.0" accelerates this transition by bringing together users of similar interests, browsing behavior, or geographic location. User-generated content engages tourists and enriches their online experience. For the analyst, it yields important information to support decision making, and helps improve the accuracy of targeted marketing campaigns. By effectively using social software, tourism organizations can attract a critical mass of participants to their virtual communities and ensure rich, self-sustaining community interaction.
Time Schedule
Submission: 30 September 2007
Notification: 30 November 2007
Publication: Summer 2008
Best regards,
Dieter Merkl and Arno Scharl
(Guest Editors)