TOC: Rev Mar Sci
Introduction
Review of Marketing Science, 4
 : : : TOC
: : journals |
Relevant ARCategory: |
An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony
–John J. Wiorkowski and Victoria A. Gylys [] []
Store Brand Strength
–Rajeev K. Tyagi [] []
Magazines and Their Companion Websites: Competing Outlet Channels?
–Ulrich Kaiser [] []