TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 36(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
May, 2007
Assessing the evolution of sales knowledge: A 20-year content analysis
–Brian C. Williams and Christopher R. Plouffe [] []
Beating the odds in the innovation arena: The role of market and technology signals classification and noise?
–Mark A.A.M. Leenders and Corné A.M. Voermans [] []
Implementing market orientation in industrial firms: A multiple case study
–Michael B. Beverland and Adam Lindgreen [] []
Modeling agility of supply chain
–Ashish Agarwal, Ravi Shankar and M.K. Tiwari [] []
The environment and its impact on satisfaction with supplier performance: An investigation of the mediating effects of control mechanisms from the perspective of the manufacturer in the U.S.A.
–Sungmin Ryu and Nermin Eyuboglu [] []
Are key account relationships different? Empirical results on supplier strategies and customer reactions
–Björn Sven Ivens and Catherine Pardo [] []
Buyer animosity in business to business markets: Evidence from the French nuclear tests
–Ron Edwards, Anne-Marie Gut and Felix Mavondo [] []
Technological capability, social capital and the launch strategy for innovative products
–Ming-Hung Hsieh and Kuen-Hung Tsai [] []
A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms
–Paul Hughes and Robert E. Morgan [] []
The effects of influence strategies on dealer satisfaction and performance in Taiwan’s motor industry
–Chi-Shiun Lai [] []
Salesperson navigation: The intraorganizational dimension of the sales role
–Christopher R. Plouffe and Donald W. Barclay [] []
Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
–Manak C. Gupta and C. Anthony Di Benedetto [] []