CRAWS 2008
Introduction
Customer Research Academy Workshop, Manchester, UK, 2-4 Apr 2008; Deadline 26 Nov 2007
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CUSTOMER RESEARCH ACADEMY WORKSHOP (CRAWS)
6th CRAWS Conference: 2nd – 4th April 2008
“Emerging Issues in Customer Behaviour in Multi-Cultural Societies”
Conference Chairs:
Charles C. Cui, Manchester Business School
Maria Piacentini, Lancaster University Management School
The Customer Research Academy was established to provide a forum for academics who are researching customer (consumer, marketer and organisation) behaviour. The aim of the Workshop series is to provide an opportunity to examine the latest leading-edge theoretical, empirical and methodological progress in customer research across consumer and organisational markets, including profit and not-for-profit sectors. Following five successful conferences, the 6th CRAWS conference will involve a series of themed discussions such as:
- Global consumer culture
- Globalisation vs. local strategies
- Consumer ethics across cultures
- Cross-cultural customer research
- Consumer response to globalisation
- Impact of climate change and global warming on consumption
Participants will talk briefly about their research papers and the workshop format means that the emphasis throughout will be on informality to encourage discussion; to foster opportunities for the development of research collaborations; and to build networks of national and international scholarship in customer behaviour.
Venue: The 2008 workshop will be held at “Chancellors” – the University of Manchester Conference Centre, which has en-suite accommodation available on-site. It will begin with dinner on the evening of 2nd April, followed by a series of sessions during Thursday 3rd April, and ending at lunchtime Friday 4th April. The cost will be £355 to include the workshop fee, two nights accommodation and all meals.
Paper Abstracts: We invite you to submit an abstract on the themes listed above or other topics which might be appropriate. Abstracts should focus on research in progress or completed research into customer behaviour in consumer or business-to-business markets and should identify the contribution of the research (i.e. theoretical/conceptual; empirical; methodological). Abstracts should be on one page, 300-400 words and should include the author(s) name, affiliation, address, telephone, fax and e-mail. They should be submitted by 26th November 2007 to: Dr. Charles C. Cui, D27/MBS East, Manchester Business School, The University of Manchester, Booth Street West, Manchester, M15 6PB, UK. Tel: (+44) 161 306 3461; Fax: (+44) 161 306 3167; E-mail: charles.c.cui@mbs.ac.uk
Successful Papers: Abstracts will be reviewed by an internal panel and authors notified during December 2007. Accepted paper abstracts will be published in the 2008 Customer Research Academy Workshop Series, Volume 6 (bound volume with ISBN). Successful participants will be expected to bring copies of their completed papers to the workshop. There will be a special issue of the Journal of Marketing Management based on the workshop, and authors will be invited to submit full papers for double-blind review by September 1st 2008.