TOC: Psych & Mar
Introduction
Psychology and Marketing, 24(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Effects of television brand placement on brand image
–Eva A. van Reijmersdal, Peter C. Neijens, Edith G. Smit [] []
Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution
–Kong Cheen Lau, Ian Phau [] []
A hierarchical analysis of the green consciousness of the Egyptian consumer
–Mohamed M. Mostafa [] []
The effects of optimal time of day on persuasion processes in older adults
–Carolyn Yoon, Michelle P. Lee, Shai Danziger [] []