TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 5(4)
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Editor’s Corner
–David Bejou []
Relational Strategies in the Textile Sector: Internet Use
–Iné Küster, Natalia Vila [] []
Strategic, Operational, and Analytical Customer Relationship Management: Attributes and Measures
–Reiny Iriana, Francis Buttle [] []
Promoting Relationship Selling Behaviors to Establish Relationship Value: The Case of International Airlines
–Tser-Yieth Chen, Chie-Bein Chen, Ching-Yi Tsung [] []
Country Effects on CRM Success
–Arun Sharma, Gopalkrishnan R. Iyer [] []
Customer Perception, Customer Satisfaction, and Customer Loyalty Within Chinese Securities Business: Towards a Mediation Model for Predicting Customer Behavior
–Yingzi Xu, Robert Goedegebuure, Beatrice van der Heijden [] []