TOC: J Mar Res
Introduction
Journal of Marketing Research, 44(2)
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: : journals |
Relevant ARCategory: |
May, 2007
The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs
–Lars Bergkvist, John R Rossiter [] []
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
–Robert W Palmatier, Lisa K Scheer, Jan-Benedict E.M Steenkamp [] []
Reservation Price as a Range: An Incentive-Compatible Measurement Approach
–Tuo Wang, R Venkatesh, Rabikar Chatterjee [] []
An Incentive-Aligned Mechanism for Conjoint Analysis
–Min Ding [] []
The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations
–Thomas Kramer [] []
Choice Goal Attainment and Decision and Consumption Satisfaction
–Mark Heitmann, Donald R Lehmann, Andreas Herrmann [] []
Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience
–Michal Herzenstein, Steven S Posavac, J. Josko Brakus [] []
“Says Who?!” How the Source of Price Information and Affect Influence Perceived Price (Un)fairness
–Margaret C Campbell [] []
Product Contagion: Changing Consumer Evaluations Through Physical Contact with “Disgusting” Products
–Andrea C Morales, Gavan J Fitzsimons [] []
Social Context and Advertising Memory
–Stefano Puntoni, Nader T Tavassoli [] []
Understanding Impulsive Eaters’ Choice Behaviors: The Motivational Influences of Regulatory Focus
–Jaideep Sengupta, Rongrong Zhou [] []
Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect
–Chris Janiszewski, Elise Chandon [] []
Willingness to Pay and Competition in Online Auctions
–Tat Y Chan, Vrinda Kadiyali, Young-Hoon Park [] []
Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression
–A.V Muthukrishnan, Amitava Chattopadhyay [] []