TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 21(2)
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2007
The growth of interactions and dialogs in interactive marketing
–Venkatesh Shankar, Edward C. Malthouse [] []
Customizing customization: A conceptual framework for interactive personalization
–Gaetano "Nino" Miceli, Francesco Ricotta, Michele Costabile [] []
The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process
–Ruud T. Frambach, Henk C.A. Roest, Trichy V. Krishnan [] []
Interactions in virtual customer environments: Implications for product support and customer relationship management
–Satish Nambisan, Robert A. Baron [] []
Measuring the value of electronic word of mouth and its impact in consumer communities
–Paul Dwyer [] []