TOC: J Adv
Introduction
Journal of Advertising, 36(1)
 : : : TOC
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Spring, 2007
From The Editor
–Marla Royne Stafford [] []
Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model
–Keith S. Coulter, Girish N. Punj [] []
The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies
–Chingching Chang [] []
Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time
–Stephen J. Grove, Les Carlson, Michael J. Dorsch [] []
The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model
–Thomas W. Cline, James J. Kellaris [] []
Contextual Priming and Applicability: Implications for Ad Attitude and Brand Evaluations
–Fuyuan Shen, Qimei Chen [] []
Simply Captivating: Understanding Consumers’ Attitudes Toward the Cinema as an Advertising Medium
–Joanna Phillips, Stephanie M. Noble [] []
The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation
–Jooyoung Kim, Jon D. Morris [] []
The Effects Of Information Sources On Consumer Reactions To Direct-to-Consumer (DTC) Prescription Drug Advertising: A Consumer Socialization Approach
–Byoungkwan Lee, Charles T. Salmon, Hye-Jin Paek [] []
The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting
–Marjolein Moorman, Peter C. Neijens, Edith G. Smit [] []