TOC: Intl J Nonprofit Voluntary Sector Mar
Introduction
International Journal of Nonprofit and Voluntary Sector Marketing, 12(2)
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Relevant ARCategory: |
2007
Arts marketing
–Ruth Rentschler []
Relationships among levels of government support, marketing activities, and financial health of nonprofit performing arts organizations
–Theresa A. Kirchner, Edward P. Markowski, John B. Ford [] []
‘Step back in time and live the legend’: experiential marketing and the heritage sector
–Debra Leighton [] []
Single serve or package deal? A study of regular attendees to symphony orchestra concerts
–Stephen Boyle [] []
Exploring repurchase intention in a performing arts context: who comes? and why do they come back?
–Margee Hume, Gillian Sullivan Mort, Hume Winzar [] []
‘Escaping to the gallery’: understanding the motivations of visitors to galleries
–Alix Slater [] []
Museum pricing: challenges to theory development and practice
–Ruth Rentschler, Anne-Marie Hede, Tabitha R. White [] []
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