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TOC: Intl J Nonprofit Voluntary Sector Mar

Introduction

International Journal of Nonprofit and Voluntary Sector Marketing, 12(2)

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Relevant ARCategory:  


2007

Arts marketing
Ruth Rentschler []

Relationships among levels of government support, marketing activities, and financial health of nonprofit performing arts organizations
Theresa A. Kirchner, Edward P. Markowski, John B. Ford [] []

‘Step back in time and live the legend’: experiential marketing and the heritage sector
Debra Leighton [] []

Single serve or package deal? A study of regular attendees to symphony orchestra concerts
Stephen Boyle [] []

Exploring repurchase intention in a performing arts context: who comes? and why do they come back?
Margee Hume, Gillian Sullivan Mort, Hume Winzar [] []

‘Escaping to the gallery’: understanding the motivations of visitors to galleries
Alix Slater [] []

Museum pricing: challenges to theory development and practice
Ruth Rentschler, Anne-Marie Hede, Tabitha R. White [] []