Green Tourism
Introduction
Green/Benevolent Hospitality and Tourism Marketing, a special double issue of the Journal of Hospitality and Leisure Marketing, edited by Xinran Y. Lehto; Expression of interest deadline 15 May
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JOURNAL OF HOSPITALITY AND LEISURE MARKETING
CALL FOR PAPERS
Special Double Issue on:
Green / Benevolent Hospitality and Tourism Marketing
Purpose and Scope
This thematic issue aims to create a forum for discussion of the latest developments, trends, and research emerging in the area of green/benevolent hospitality and tourism marketing. Papers of both applied and conceptual orientation are sought and invited. In addition to standard research based articles, it may also be possible to explore the topic through best practice articles, overviews of niche areas, narrative and explanatory essays.
Potential topics include but are not limited to:
- Best practice benchmarking and case studies of green/benevolent marketing in various sectors of the hospitality and tourism industry
- Consumer perceptions and responses to green/benevolent marketing practices
- Effects and outcomes of green/benevolent practices
- Volunteer tourism and corporate community involvement
- Social responsibility and marketing
- Greening marketing as a competitive strategy
- Industry and environmental management strategies
- Policy and managerial perspectives with regard to green/benevolent practices
- Development of new theoretical insights
- New methodological/measurement development
Criteria for Acceptance
All submissions will be double-blind refereed. Papers will be judged based on quality of research, relevance to the thematic issue of green/benevolent marketing, conceptual contribution and application value of research for professionals in the industry.
Instructions for manuscript Submission
Please email expression of interest with short topic description to the Guest Editor by May 15th, 2007. We will respond soon after. Completed papers are due for review by August 30th, 2007. Estimated publication date is between Summer 2008 – Spring 2009.
All manuscripts should be forwarded by e-mail to:
Dr. Xinran Y. Lehto (xinran@purdue.edu)
Guest Editor:
Dr. Xinran Y. Lehto
Department of Hospitality and Tourism Management
Purdue University