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Revisit: 2007 MPPC

Introduction

2007 ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference, Washington DC, 31 May - 2 Jun 2007; Early bird registration 3 May

 : : : Posting

: : conference

2007 ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference Update

The 2007 ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference (MPPC) will be held May 31 – June 2 in Washington DC. Continuing to build on the fine tradition established by earlier conferences, the 2007 conference will bring together scholars, representatives from government agencies, legal practitioners, industry representatives, and business and consumer advocates. Sessions will focus on cutting edge questions and research in areas of significant and continuing policy interest such as obesity, privacy, and nutrition disclosures, as well as on innovative thinking about emerging topics including subsistence marketplaces, societal sustainability, social entrepreneurship, and disaster policies (see for preliminary schedule). For information about the program, registration and hotel, please visit the ÂÜÀòÉç¹ÙÍø website at . The deadline for early registration is May 3, 2007.

Please note several exciting new conference opportunities which may affect your travel plans:

  1. Saturday afternoon sessions at the conference will feature a collaborative agenda with the Macromarketing Society and International Society of Marketing and Development joint conference. MPPC attendees as well as registered attendees of the Macromarketing/ISMD conference are invited to the Saturday MPPC luncheon (sponsored by Villanova School of Business Center for Marketing and Public Policy). The Saturday afternoon sessions have been selected to appeal to participants from the MPPC and the MM/ISMD conferences. In particular, the afternoon will feature a two-hour "bridge" session chaired by Ron Hill (editor JPP&M) and Cliff Shultz (editor Journal of Macromarketing) highlighting articles in special journal issues of relevance to MPPC and MM/ISMD.
  2. As a part of our collaboration with Macromarketing/ISMD, registered MPPC participants are cordially invited to the opening reception for the MM/ISMD conference from 5:30 – 7:00 Saturday June 2 at Jury’s Hotel (a short walking distance from the MPPC site) compliments of the Macromarketing Society and ISMD. Also, MPPC participants may attend MM/ISMD sessions as visitors on Sunday June 3, including coffee breaks and lunch for a fee of $50. To confirm attendance at the MM / ISMD reception or to register for Sunday sessions, please go to

We are excited by the high quality of this year’s submissions and are anticipating another outstanding conference. We hope you will plan to attend the conference as well as the MPP/MACRO/ISMD overlap events. We look forward to seeing you there.

Manoj Hastak      John Swasy      Sonya A. Grier

All of the Kogod School of Business, American University 2007 MPPC Co-Chairs