Site Restored
Introduction
Scott Armstrong's educational materials Web site is back online
: : : Posting
: : teaching
Some of you had been using The Educational Materials site available at my website, . In an effort to standardize department websites, the Wharton School made substantial changes last December. Since my site looked quite different from other sites, a significant amount of material was deleted last December, including all of the educational materials. The Marketing Department has recently been able to restore the information. The material includes topics such things as:
- Marketing Planning
- Planning Process Checklist
- Systems Approach
- Don’t Do SWOT
- Focus Groups
- Non-Directive Interviewing
- Checklist for Writing Management Reports
- Checklist for Making Oral Presentations
- How to Gain Acceptance for Change
- Scenarios
- Brainstorming
- Consensus
- Delphi (including a freeware program)
- Outline for a Proposal
I have been adding materials over the past 10 years or so and am always interested in receiving suggestions on what to add and what to change.
Scott Armstrong