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Third International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch Models

22 to 24 January 2008

Conference venue: University Club, The University of Western Australia Perth, Western Australia

Pre Conference Courses in Social Measurement
Course co-ordinator: David Andrich

Detailed information regarding the conference is available on (see 2008 Rasch Conference)

If you wish to be put on the mailing list for this information, email sandy.heldsinger@uwa.edu.au and make the subject Conference2008.

Measurement in marketing has been firmly rooted in classical test theory for many years. However, recently the standard paradigm met with criticism. On the one hand, formative models have been suggested as an alternative to traditional reflective indicators. On the other hand, the Rasch measurement model has been proposed as a basis for scientific measurement which is compatible with fundamental measurement in the natural sciences.

The Third International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch Models provides an excellent opportunity to present applications of Rasch models in marketing in a stimulating and inspiring environment, to meet with colleagues in an interdisciplinary setting and to enjoy the delights of Perth, the capital of Western Australia during southern hemisphere’s summer time. Pre-conference courses and workshop complete the event. Do not miss this opportunity.

Topics for the conference (exemplary):

• Cumulative models for attitude and trait measurement – dichotomous and ordered category models.
• Unfolding models for preference and choice – folding the Rasch models
• Rasch model applications in education (e.g large scale test equating, benchmarking), psychology (e.g intelligence testing, linking quantitative and stage developmental data)
• Item banking
• Computer adaptive testing
• Marketing (e.g pairwise designs for preference and choice studies)
• Health care outcomes (e.g linking performance scales)
• Using simulation studies for clarifying methodological issues e.g tests of fit, measurement precision, effects of multidimensionality and response dependence
• Developments in Rasch modelling (e.g. differential item functioning)
• Understanding response processes compatible with the Rasch models
• Epistemology, fundamental measurement and Rasch models
• History and philosophy of measurement and Rasch models

Abstracts are invited and are required by Friday, 27th July 2007.

Please send your abstract to Sandy Heldsinger, email sandy.heldsinger@uwa.edu.au and make the subject Abstract Conference2008. Please include the proposed title for the paper, the full names, postal addresses and email addresses of all authors and a telephone number for at least one contact author. (Word – format .doc but not Word 2007 .docx)

Scientific Committee

David Andrich Psychometrics
David Andrich completed his BSc and MEd at the UWA and his PhD at the University of Chicago with Benjamin Wright, Darrell Bock and Shelby Haberman working on the models identifi ed in the literature with the Danish Mathematician Georg Rasch. Andrich has been Professor of Education at Murdoch University since 1986 specialising in measurement in education, psychology and the social sciences, and in 2007 returns to UWA as Chapple Professor of Education. Andrich has been on editorial boards of Psychometrika, Applied Psychological measurement, and other journals, and is author of the book Rasch models for Measurement, published by Sage in its Quantitative Applications in the Social Sciences series. He was made a Fellow of the Academy of Social Sciences of Australia in 1990 for his contributions to social measurement. He has developed models for both monotonic and single peaked response functions and has published in statistical, psychological, educational and sociological journals on social measurement.

Stephen Humphry Psychometrics
Dr. Stephen Humphry worked as the Senior Educational Measurement Officer, Psychometrics for DET for seven years. In this role, he was responsible for the measurement and statistical analysis of population testing data, and coordination and implementation of research and measurement projects associated with departmental assessment programs. He completed a Ph.D. under the supervision of Prof David Andrich and developed new quantitative theory to address a key applied problem in educational measurement.

Guanzhong Luo Psychometrics
Professor Guanzhong Luo, is currently holding the position of the General Manager (Research and Development), the Hong Kong Examinations and Assessment Authority. He is also a professor of Statistics and Assessment, the School of Educational Sciences, South China Normal University. He is also an adjunct professor of Murdoch University. He is a (co-)author of RUMM, RUMMFOLD, RateFOLD and other computing software which are distributed internationally and well recognised. His research topics include Large scale test design and analysis, Attitude Measurement, Research instrumentation, Survey Design and Data Analysis, Rasch models ,Unfolding models, and Multidimensional Scaling.

Thomas Salzberger Marketing
Dr. Thomas Salzberger is Assistant Professor at the Institute of Marketing Management, University of Economics and Business Administration, Vienna. Methodological issues have been part of his primary research areas for many years. In his doctorial thesis he investigated the potential of alternative frameworks of measurement for the assessment of measurement equivalence. Rasch-related articles have appeared, e.g., in the Australasian Marketing Journal (1999), the Journal of Advertising (2005) and the International Marketing Review (2006). Email: Thomas.Salzberger@wu-wien.ac.at

Irene Styles Psychology
Associate Professor Dr. Irene Styles is an Associate Professor in Educational Psychology at Murdoch University. Her research and supervision interests include postgraduate studies, intellectual development, creative thinking, self-regulation of learning in a variety of settings including environmental and clinical legal education, nurse education, migration and the assessment of attitudes.

Alan Tennant Health Outcomes
Dr. Alan Tennant graduated in social sciences and since that time has pursued a career in epidemiology and health services research. While working for the UK Arthritis Research Campaign’s Epidemiology Research Unit he began his long term interest in chronic disease epidemiology. Following that he moved to the University of Leeds where he undertook his PhD studies in the development of local services to respond to the needs of those with a severe head injury. In April 2000 he was appointed to the Chair of Rehabilitation Studies at Leeds. He has published on the epidemiology of joint problems, stroke and head injury. He subsequently established the Psychometric Laboratory for Health Sciences, which has secured national and European funding for the standardisation and development of outcome measures. This has led to a wide portfolio of publications in the application of modern psychometric theory to medical outcome measurement. His current work includes the development of item-banks for participation (work instability) and quality of life in both musculoskeletal and neurological disorders.

Jim Tognolini Education – Industry
Professor Jim Tognolini is currently Director of Pearson Research and Assessment and Chairman of Pearson Assessment and Testing, Australia. Formerly he has been Research Director, System and School Testing, and General Manager of the Sydney Office of ACER. He has extensive experience in the areas of educational measurement, psychometrics, planning and research methodology. For over 20 years he has provided psychometric advice, research and project management, and Government testing program management and co-ordination.

Pre-conference courses:

• Introductory course in Rasch Measurement (including the program RUMM) (January 7-11th 2008).
• Advanced course in Rasch measurement (including the programs RUMM and RATEFOLD) (January 14-18th 2008).
• One-day introductory workshop on using the Rasch analysis program RUMM (January 21th 2008).

City of Perth

Perth is the capital city of Western Australia (WA), the largest State of Australia. It is located on the south-west coast of the Australian continent with the Indian Ocean at its shores. Situated along the banks of the Swan River and overlooked by Kings Park, a 400-hectare area of virgin bushland, Perth’s picturesque setting makes it an ideal conference location. Australia’s fourth largest city, Perth has succeeded in providing the perfect environment for a relaxed and healthy lifestyle, whilst maintaining its status as a sophisticated and modern city.

Perth’s clean and well planned central business district is located only 5km from the UWA campus. The city centre provides for excellent shopping, as well as a vast range of restaurant, night life and entertainment venues. To the west of Perth at the mouth of the Swan River is the vibrant harbourside city of Fremantle. Its restaurant and café lined streets, historical sites and arts centres contribute to its magnetic charm and universal appeal. Both Perth and Fremantle support a thriving arts and cultural community which has a social calendar that includes many music, theatre, wine, food, arts and craft festivals throughout the year. As home to people from around the world, Perth offers all the benefits of a cosmopolitan city, such as speciality food stores, places of worship and social networks which enable Perth’s diverse population to maintain their cultural lifestyles.

More information

More information can also be obtained from Thomas.Salzberger@wu-wien.ac.at

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