Buzzell MSI Best Paper Co-Winners
Introduction
George S. Day, and Debanjan Mitra and Peter N. Golder, have won the 2007 Robert D. Buzzell Marketing Science Institute Best Paper Award
: : : Posting
ANNOUNCEMENT: CO-WINNERS OF 2007 ROBERT D. BUZZELL MSI BEST PAPER AWARD
The Marketing Science Institute is pleased to announce the co-winners of the 2007 Robert D. Buzzell MSI Best Paper Award. This year’s winning papers are:
George S. Day
"Aligning the Organization with the Market"
MSI Report 05-110
Debanjan Mitra and Peter N. Golder
"Customer Perceptions of Product Quality: A Longitudinal Study"
MSI Report 05-120
For more information on this year’s winning papers and for a list of past winners, please visit the awards section of the MSI website at .
The award was instituted in 1993 to honor the authors of MSI working papers that have made the most significant contribution to marketing practice and thought. It also signals the kind of writing and research that is of lasting value to corporate marketing executives. Each year the award is given for the best MSI paper issued during the calendar year two years previous. The reason for this delay is to allow sufficient time to assess the impact of each paper on the field of marketing.
A two-stage process is used to select the winner. An advisory panel, consisting of MSI’s Academic Trustees and marketing executives on MSI’s Bridge and Executive Committees, nominate a set of 5-7 finalist papers. Then, a ballot is sent to all MSI Trustees, and their votes determine the winner.
Ross Rizley, Research Director
Marketing Science Institute
1000 Massachusetts Avenue
Cambridge, MA 02138
617 491-2060
Ross@msi.org