TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 28(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Effects of Relationship Marketing Instruments on Loyalty: The Case of Customer Terminology
–Bryan Lilly, Michael J. Tippins, Birgit Leisen Pollack [] []
A New Look at the Antecedents and Consequences of Relationship Quality in the Hotel Service Environment
–David L. Jones, Brenda Mak, Janet Sim [] []
Ethical Issues in Australian Marketing Research Services: An Empirical Investigation
–Madhav N. Segal, Ralph W. Giacobbe [] []
Expanding into Non-Traditional Roles: Are Pharmacists Receptive to Change?
–Dennis H. Tootelian, Lynn W. Rolston, Michael J. Negrete [] []
The Role of Perceived Intent in Consumer Penalty Evaluation
–Young Sally K. Kim [] []
Examining Employee-Service Personality Congruence: The Role of the Five-Factor Model and Influences on Job Outcomes
–Eric G. Harris, David E. Fleming [] []
Gender-Based Differences in Customer Perceptions of Frontline Employee Performance: A Banking Study in New Zealand
–Ugar Yavas, Emin Babakus, Nicholas J. Ashill [] []