TOC: Qual Mar Res
Introduction
Qualitative Market Research, 10(2)
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: : journals |
Relevant ARCategory: |
The past, present and future of observational research in marketing
–Nick Lee, Amanda J. Broderick [] []
Access to reality: observations on observational methods
–Evert Gummesson [] []
Applications of functional magnetic resonance imaging for market research
–Peter Kenning, Hilke Plassmann, Dieter Ahlert [] []
Mapping the mind for the modern market researcher
–Carl Senior, Hannah Smyth, Richard Cooke, Rachel L. Shaw, Elizabeth Peel [] []
The Mindcam methodology: perceiving through the native’s eye
–Richard G. Starr, Karen V. Fernandez [] []
Can managers use handheld technologies to support salespeople?
–Francine K. Schlosser [] []
The application of physiological observation methods to emotion research
–Laura Chamberlain, Amanda J. Broderick [] []