TOC: J Services Mar
Introduction
Journal of Services Marketing, 21(2)
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Relevant ARCategory: |
The effects of obtaining one’s preferred service brand on consumer satisfaction and brand loyalty
–Audhesh K. Paswan, Nancy Spears, Gopala Ganesh [] []
Trading places redux: employees as customers, customers as employees
–Michael R. Bowers, Charles L. Martin [] []
To do or not to do: the dilemma of technology-based service improvement
–Yaron Timmor, Talia Rymon [] []
Demographic correlates of loyalty in a service context
–Paul G. Patterson [] []
The evaluation stage in the service elimination decision-making process: evidence from the UK financial services sector
–Paraskevas C. Argouslidis [] []
Zone-of-tolerance moderates the service quality-outcome relationship
–Kenneth B. Yap, Jillian C. Sweeney [] []