TOC: J Global Mar
Introduction
Journal of Global Marketing, 20(1)
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: : journals |
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Editorial
–Erdener Kaynak []
A Cross-Cultural Classification of Service Export Performance Using Artificial Neural Networks: Japan, Germany, United States
–David Smith [] []
The Implications of Export Performance Measurement for the Significance of the Determinants of Export Performance: An Empirical Investigation of Brazilian Firms
–Rosane K. Gertner, David Gertner, Dennis Guthrey [] []
Analysis of Marketing Standardization Strategies- A "City" Market Framework
–Henry F.L. Chung, Zhenni Wang [] []
Attitudes of U.S. Retailers Toward China, Canada, and the United States as Manufacturing Sources for Furniture: An Assessment of Competitive Priorities
–Urs Buehlmann, Matthew Bumgardner, Torsten Lihra, Mary Frye [] []
Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees
–Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta [] []