TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 14(2)
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Relevant ARCategory: |
Virtual Customer Integration in New Product Development in Industrial Markets: The QLL Framework
–Andrea Hemetsberger, Georg Godula [] []
The Impacts of Affective and Cognitive Social Conflict in Business-to-Business Buyer-Seller Relationships: A Comparison of New versus Ongoing Buyer-Seller Relationships
–Richard E. Plank, David A. Reid, Stephen Newell [] []
Marketing Relationship Management: Antecedents to Survival and Dissolution
–Elizabeth F. Purinton, Deborah E. Rosen, James M. Curran [] []