TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 36(3)
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Relevant ARCategory: |
April, 2007
Leveraging affiliations by marketing to and through associations
–Abhijit Roy and Paul D. Berger [] []
Organizational learning in high-technology purchase situations: The antecedents and consequences of the participation of external IT consultants
–Philip L. Dawes, Don Y. Lee and David Midgley [] []
Customer approaches to product development with suppliers
–Thomas E. Johnsen and David Ford [] []
Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data
–Nan Zhou, Guijun Zhuang and Leslie Sai-chung Yip [] []
Intraorganizational information and communication technology diffusion: Implications for industrial sellers and buyers
–Paulina Papastathopoulou, George J. Avlonitis and Nikolaos G. Panagopoulos [] []
An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue
–Heiko Gebauer and Elgar Fleisch [] []
Leadership and organizational learning’s role on innovation and performance: Lessons from Spain
–J. Alberto Aragón-Correa, Víctor J. García-Morales and Eulogio Cordón-Pozo [] []
Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective
–Li Ling-yee [] []
Quality assessment in a turbulent environment: The case of the stockfish industry
–Tor Korneliussen, Pål A. Pedersen and Kjell Grønhaug [] []
Demand chain management-integrating marketing and supply chain management
–Uta Jüttner, Martin Christopher and Susan Baker [] []
Leadership, the buying center, and supply chain performance: A study of linked users, buyers, and suppliers
–G. Tomas M. Hult, Jr., David J. Ketchen and Brian R. Chabowski [] []
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