TOC: European J Mar
Introduction
European Journal of Marketing, 41(3/4)
 : : : TOC
: : journals |
Relevant ARCategory: |
The marketing challenges within the enlarged Single European Market
–Stan Paliwoda, Svetla Marinova [] []
Competitive advantage in the marketing of products within the enlarged European Union
–Urša Golob, Klement Podnar [] []
Designing the marketing-sales interface in B2B firms
–Wim G. Biemans, Maja Makovec Brencic [] []
Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe
–Arnold Schuh [] []
Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation
–Darin W. White, Keith Absher [] []
Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
–Dan Petrovici, Marin Marinov [] []
Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe
–Ulrich R. Orth, Harold F. Koenig, Zuzana Firbasova [] []
Economics and politics of advertising: evidence from the enlarging European Union
–Nir Kshetri, Nicholas C. Williamson, Andreea Schiopu [] []
A cross-cultural comparison of self-service technology use
–Daniel Nilsson [] []
An examination of cross-border shopping behaviour in South-East Europe
–Tanja Dmitrovic, Irena Vida [] []
The practical aspects of British companies establishing and developing business in Poland
–Nigel Adams [] []